This article details how to use the dashboard on your Operabase profile to analyse and improve your profile visibility and casting prospects.
The Operabase artist Profile Insights feature shows the number of times your name and photo appeared across Operabase.
What are your “Insights” on Operabase?
Every Operabase artist profile has an Insights section that provides data about your visibility on the platform over time. This will only be visible to you if you are logged in and have access to your profile. These insights include:
- Impressions - indicates how many times your name and photo appeared on Operabase.
- Page views - indicates the number of times someone visited your public Operabase page
- Search appearances - indicates the number of times your name or photo appeared on searches done by Casting professionals, industry professionals and audience members across Operabase
To find your dashboard, which is available on both desktop and mobile:
- Log in to your profile
- Click on “Edit”
- Under the “Overview and Insights” tab you will see your insights displayed
Please note that your dashboard is private to you; no one else can access or view this information.
Having a complete and updated profile that showcases your expertise and maintaining an active presence on Operabase contributes to getting found by professional users and audience members.
Impressions
This shows the number of times your name and photo appeared on Operabase. There are numerous places on Operabase where your profile can be visible (e.g. artist search, agency roster, cast and crew of a production). If you have a premium subscription (€15 per month or €120 per year), you will be able to view details on the countries that your impressions have come from.
Please note that this number tracks awareness as opposed to unique views. Look for changes in the numbers. If it leaps, it may be a result of you being involved in a production that is ongoing/upcoming. The more places your profile is visible (e.g. productions), the more familiar users will become with your name which could translate into profile views.
Page views
This number indicates the number of times someone visited your public Operabase page. If you have a premium subscription (€15 per month or €120 per year), you will be able to view details on the countries that your views have come from.
You can click on a point on the graph to narrow down the number of views on a certain day. Look for trends in the number of profile views that may correlate with your activity on Operabase. Peaks in views may indicate that something you added or updated led to more views. A drop in profile views may signal that you need to be more active.
Search appearances
This indicates the number of times your name or photo appeared on searches done by Casting professionals, industry professionals and audience members across Operabase. If you have a premium subscription (€15 per month or €120 per year), you will be able to view details on the countries that your search appearances have come from. This section also displays keywords those searching used.
We recommend that you take note of your search appearance data as it can be useful to review over time. You want to ensure that when your profile appears in search results, you make the most of the opportunity by having a complete profile that includes a profile photo, intro showreel, upcoming performances, future repertoire and more, that will encourage users to click through your profile and find out more about you.
Increasing profile insights numbers
To increase your profile insights (impressions, page views and search appearances), you can do the following:
- Add Your Entire Performance History:
Include a comprehensive list of your performance history, including operas, classical/symphonic works, ballets, recitals, concerts, and other relevant performances. This provides a holistic view of your artistic journey.
- Request Red Masks for Productions:
Request red masks for productions featured on your profile to verify their authenticity. Only red mask, verified productions are displayed on the Operabase Casting Tool.
- Incorporate Future Repertoire:
Use the Future Repertoire feature to showcase the direction in which you would like your career to progress. Highlight up to five desired roles or works to provide insight into your career goals.
- Upload a Profile Photo:
Adding a professional profile photo helps create a strong first impression and enhances your profile. Choose a clear image which will be displayed next to your name on Operabase.
- Include Videos on Your Profile:
Incorporate videos showcasing your performances. This allows casting professionals and audience members to get a better understanding of how you perform.
- Add an Intro Showreel:
Add an intro showreel that highlights your skills. This serves as a compelling introduction to your profile and captures the attention of those viewing your profile.
- Add Photos to Productions:
Enhance the visual appeal of your profile by adding photos to productions in which you've participated. These photos will be displayed across Operabase, further amplifying your profile.