This article details how to use the dashboard on your Operabase profile to analyse and improve your profile visibility and casting prospects.
The Operabase artist visibility report shows the number of times your name and photo appeared across Operabase.
What is the "Visibility Report" on Operabase?
Every Operabase artist profile has a Visibility Report that provides data about your visibility on the platform over time. This will only be visible to you if you are logged in and have access to your profile. This information includes:
- Impressions - indicates how many times your name and photo appeared on Operabase.
- Page views - indicates the number of times someone visited your public Operabase page
- Search appearances - indicates the number of times your name or photo appeared on searches done by Casting professionals, industry professionals and audience members across Operabase
Please note that your dashboard is private to you; no one else can access or view this information.
Having a complete and updated profile that showcases your expertise and maintaining an active presence on Operabase contributes to getting found by professional users and audience members.
Impressions
This shows the number of times your name and photo appeared on Operabase. There are numerous places on Operabase where your profile can be visible (e.g. artist search, agency roster, cast and crew of a production).
Please note that this number tracks awareness as opposed to unique views. Look for changes in the numbers. If it leaps, it may be a result of you being involved in a production that is ongoing/upcoming. The more places your profile is visible (e.g. productions), the more familiar users will become with your name which could translate into profile views.
Page views
This number indicates the number of times someone visited your public Operabase page.
You can click on a point on the graph to narrow down the number of views on a certain day. Look for trends in the number of profile views that may correlate with your activity on Operabase. Peaks in views may indicate that something you added or updated led to more views. A drop in profile views may signal that you need to be more active.
Search appearances
This indicates the number of times your name or photo appeared on searches done by Casting professionals, industry professionals and audience members across Operabase. This section also displays keywords those searching used.
We recommend that you take note of your search appearance data as it can be useful to review over time. You want to ensure that when your profile appears in search results, you make the most of the opportunity by having a complete profile that includes a profile photo, intro showreel, upcoming performances, future repertoire and more, that will encourage users to click through your profile and find out more about you.
Increasing Visibility on Operabase
To increase your visibility (impressions, page views and search appearances), you can do the following:
- Add Your Entire Performance History:
Include a comprehensive list of your performance history, including operas, classical/symphonic works, ballets, recitals, concerts, and other relevant performances. This provides a holistic view of your artistic journey.
- Request Performance Verification (Red Masks) for Productions:
Request performance verification (red masks) for productions featured on your profile to verify their authenticity. Only red mask, verified productions are displayed on the Operabase Casting Tool.
- Incorporate Future Repertoire:
Use the Future Repertoire feature to showcase the direction in which you would like your career to progress. Highlight up to five desired roles or works to provide insight into your career goals.
- Upload a Profile Photo:
Adding a professional profile photo helps create a strong first impression and enhances your profile. Choose a clear image which will be displayed next to your name on Operabase.
- Include Videos on Your Profile:
Incorporate videos showcasing your performances. This allows casting professionals and audience members to get a better understanding of how you perform.
- Add an Intro Showreel:
Add an intro showreel that highlights your skills. This serves as a compelling introduction to your profile and captures the attention of those viewing your profile.
- Add Photos to Productions:
Enhance the visual appeal of your profile by adding photos to productions in which you've participated. These photos will be displayed across Operabase, further amplifying your profile.
Industry professionals and artist managers have the ability to manage information on their Operabase profile. Please note that certain features are paid.